Num mundo cada vez mais globalizado, o caminho para o sucesso já não se limita ao mercado doméstico. A internacionalização deixou de ser apenas uma opção, sendo hoje uma necessidade para quem ambiciona liderar e prosperar na área dos negócios. Escrito por um autor que protagoniza ele próprio, na gestão das suas empresas, um caso de sucesso no domínio da internacionalização, A Bíblia da Internacionalização é não só um livro de referência para quem queira iniciar um projeto fora do país de origem, mas também um guia para quem precisa de corrigir aspetos que possam estar a travar o sucesso internacional de uma organização.
A Bíblia da Internacionalização é um livro de leitura fácil, simultaneamente profundo e rigoroso, que faz com o leitor uma viagem para compreender as razões por detrás de uma decisão de internacionalização, e os mecanismos de construção da mentalidade vencedora mais eficaz para alcançar o sucesso internacional, ajudando-o, assim, a erguer negócios sólidos num mundo cada vez mais interligado.
From the New York Times-bestselling author of Cod and Salt, a delectable look at the cultural, historical, and gastronomical layers of one of the world’s most beloved culinary staples—featuring recipes from around the world.
An engaging guide on how to navigate the pitfalls and challenges of serving on a board, complemented by anecdotes and narratives from John Tusa's vast and eclectic career as a board member of various prestigious institutions.
An urgent and timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century.
Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online.
An illuminating insight into the Metaverse - what it is, how it works and why it will soon be playing a major role in business, technology and society.
Whether as a manager, an employer, or a member of a dispersed team, this is the essential guide for anyone finding themselves away from the traditional office environment and now regularly working from home.
This handy guide offers practical solutions and step-by-step advice on combating and managing stress so that you can achieve the best work-life balance.
From the beloved, James Beard Award-winning author of The Geography of Oysters comes a revelatory, captivating exploration into the secretive and sensuous world of truffles, the elusive food that has captured hearts, imaginations, and palates worldwide.
Featuring insights and interviews from established female brand builders from around the world, alongside Kubi’s eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.
From James Beard Award-winner Rowan Jacobsen, the thrilling story of the farmers, activists, and chocolate makers fighting all odds to revive ancient cacao and produce the world’s finest bar.
Full of explosive examples and eye-opening original research, young thinker Grace Blakeley gives us a fresh look at the problems of our late stage capitalism crisis — and gives us the keys to stop it.
